Server Side Tracking – FutureOn Academy
Server-Side Tracking
Take Control of Your Marketing Data with Unmatched Accuracy!
Are ad blockers, iOS updates, and browser restrictions making your marketing data unreliable? In today's privacy-focused world, standard browser-based tracking is no longer enough. FutureOn Academy offers expert Server-Side Tracking services to ensure your data is accurate, secure, and complete, giving you the true picture of your campaign performance. Server-side tracking is essential for businesses that want to maintain accurate, reliable, and future-ready marketing analytics. Unlike traditional client-side methods, it allows you to bypass ad blockers and browser restrictions, such as Apple’s Intelligent Tracking Prevention (ITP), so you can recover critical conversion data that would otherwise be lost.
This leads to improved data accuracy and reliability, as information is sent directly from your server, giving you a clearer view of user behavior, attribution, and campaign ROI. Additionally, server-side tracking helps enhance website performance by minimizing the load of heavy tracking scripts in the user’s browser, resulting in faster page speeds. It also boosts data security and user privacy by giving you full control over what information is shared with third-party platforms like Google and Facebook. Most importantly, it future-proofs your analytics, helping you build a sustainable data strategy in a world increasingly moving away from third-party cookies.
Why Choose Our Service?
Professional & Experienced Team
Our team consists of certified analytics and tracking specialists who understand the complexities of data implementation.
High-Quality & Secure Setup
We guarantee a secure and robust setup that you can rely on for accurate data.
Customized Solutions
We offer tracking solutions fully tailored to your specific business needs and goals.
On-Time Delivery
We are committed to completing your project on schedule, every time.
FAQ
What is Server-Side Tracking?
Instead of your website's browser sending tracking data directly to platforms like Google and Facebook, your website sends it to your own server first. Your server then securely sends that data to the platforms. This method is much more reliable and secure.
Why do I need this service now?
With the rise of ad blockers, browser privacy features (like iOS 14+), and the upcoming removal of third-party cookies, traditional tracking is becoming less effective. Server-side tracking is the modern solution to these challenges.
Will this improve my Facebook Ad results?
Yes. By sending more accurate and complete data to Facebook via the Conversion API (CAPI), its algorithm can find better audiences, optimize your ads more effectively, and attribute conversions correctly, leading to a better return on ad spend.
Is this a one-time setup?
The initial implementation is a foundational setup. We also offer ongoing maintenance retainers to ensure your tracking remains up-to-date with platform changes and your evolving business needs.
What do you need from me to get started?
We typically need access to your website backend, Google Tag Manager, Google Analytics, and relevant ad platform accounts (e.g., Facebook Business Manager).
How long does the setup take?
A standard setup for platforms like GA4 and Facebook CAPI typically takes 3-5 business days, depending on the complexity of your website and tracking requirements.
Is a down payment required?
Yes, we require a 50% advance payment to begin work. The remaining 50% is due upon successful delivery and testing.
How do I order?
To get started, click the Order Now button and send the code “SST” to our inbox.
Ready to build a reliable foundation for your business?
To get started with our Server-Side Tracking service, click the Order Now button and send the code “SST”, or simply send us a direct message with “SST”. Our team will contact you to discuss your project details.
